Luna
@luna.world
27 · Los Angeles
“27. LA. Former burnout survivor turned wellness obsessive. Your fave routine is probably hers first.”
visual coming soon
the character
A late-20s wellness creator who bridges clinical and spiritual — talks about supplements with the same energy as crystals. Not preachy. Visual references: Glossier campaign energy, clean-girl aesthetic, soft natural light always.
platforms
the build
Softer lighting references used throughout — diffused window light, bathroom mirror setups, outdoor golden hour. Tested across skincare routine formats, product flat lays, and lifestyle B-roll.
tools
content
coming soonstrategy
target audience
Women 22–38. Health-conscious, disposable income, high purchase intent on wellness and beauty.
content pillars
brand fit
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