video coming soon
add a Vimeo URL to lib/projects.ts to embed here
Ferrari × McDonald's
Wrong Place
The collision nobody asked for. A speculative campaign about aspiration, mundanity, and the gap between them.
the brief
No brief. No client. The concept came from a simple observation: what happens when the world's most aspirational car meets the world's most accessible food? The tension is the campaign. Every frame was built to make you feel something — not just look at something.
the approach
Hyper-realistic AI-generated scenes placing a Ferrari in the wrong context — a drive-through, a supermarket car park, a kids' meal on the passenger seat. Direct on-camera flash. Wet asphalt. Fluorescent light. Everything looks like it cost €50,000 to shoot. None of it did.
stills
coming soontools